Top 3 Smart Ways to Create Compelling Video Content and Keep Audiences Engaged
After more than 15 years in television, I’ve learned a thing or two as a TV journalist about what actually makes people stop scrolling and pay attention. It’s not always about having the fanciest gear or using the trendiest filters, though those can help! It really comes down to strategy. It’s about creating video content that truly connects with people and eventually turns them into engaged viewers, clients, or customers.
Whether you’re a seasoned live event host or just dipping your toes into the world of video, these three tried-and-true strategies will help you cut through the noise and actually make an impact. Think of these as lessons I’ve picked up from countless hours in front of the camera—both as a TV journalist and as part of the Anchor Events Live team.
1. Focus on Value, Not Just Promotion
Today’s digital world is overflowing with promotional content. To stand out, you’ve got to give people something real. What problem can you solve? What can you share that’s actually helpful? Can you educate, inspire, or entertain?
Leading with value builds trust. It positions you as someone worth listening to.
Take a moment to think about your audience’s biggest challenges. Are they struggling to grow their brand? Do they feel awkward on camera? Instead of just announcing your next speaking gig, post a quick tip video—like “3 Ways to Look and Sound More Confident on Camera.” When someone walks away from your video feelin
2. Embrace Authenticity and Personality
One of the best things about video is that it lets your personality shine. So, don’t hold back—be you! That’s what makes people connect.
In a world full of polished influencers and perfectly edited reels, being real is refreshing. Your audience doesn’t need you to be perfect—they want to feel a connection. If you mess up or laugh in the middle of a sentence, that’s okay. Those little moments make you human.
Some of my most impactful moments as a TV journalist came from being unscripted and in the moment.
Let people see behind the scenes—your setup, the bloopers, even the prep work. It shows effort, and more importantly, the person behind the camera.
Also, bring your energy. Speak with passion. If you’re excited, your audience will be too. The cool part? You don’t need to act or fake it. Just showing up as yourself will naturally attract the right people—those who connect with your energy and message.
3. Keep it Concise and Action-Oriented
Let’s face it: attention spans are short. That means you’ve got to get to the point—fast. Open with a hook that grabs attention right away, and keep your message clear and simple.
Try something like, “If you hate being on camera, watch this.” That type of line instantly creates curiosity.
From there, go straight into your core message. Don’t make people wait. Avoid over-explaining or using jargon—just say what needs to be said.
It helps to structure your video in advance: intro, point 1, point 2, and a strong call to action. This keeps you focused and makes your message easier to follow—and remember.
Speaking of action, always include a call to action. What do you want people to do after watching? Visit your site? Drop a comment? Share with a friend? Be specific.
Don’t assume your audience will figure it out. Guide them. A clear ask at the end builds consistency and results over time.
The Power of Strategic Video
Video isn’t just a trend—it’s one of the most effective ways to connect with people. When done intentionally, it boosts your message more than text or photos alone. It builds trust, familiarity, and influence at lightning speed.
These three strategies—adding value, showing up as your real self, and staying clear and concise—will help you not just stop the scroll but spark real engagement.
And remember, every video is a chance to learn. Try something, reflect, improve. Over time, your confidence and your content will both grow.
So, what strategy are you trying first?
Conclusion
In today’s crowded digital space, being able to connect through video is a true superpower. Whether you’re a seasoned pro or just getting started, keep in mind: it’s not about being perfect—it’s about being intentional.
Offer something real. Show up as the real you. Be clear, be brief, and guide people toward the next step. When you lead with heart and purpose, your videos will do more than just catch attention—they’ll create real, lasting connections.
As a TV journalist, I can tell you—every video is a new opportunity to connect with your audience in a powerful way.
Now it’s your turn. Hit record. Share your story. And let the connection begin.
Frequently Asked Questions (FAQ)
Shorter is usually better for grabbing attention. Aim for 30–90 seconds for quick tips or teasers. Use longer formats (like YouTube) for tutorials or interviews.
Not at all! A smartphone with good lighting and clear audio goes a long way. Focus on your message and energy—those matter more than gear.
Consistency is key. Even once a week is great, as long as you stick to it.
Avoid bad audio, shaky footage, and rambling. Speak clearly, stay on point, and don’t forget a strong call to action.
Watch for engagement: likes, comments, shares, and watch time. See which videos hold attention and spark action—that’s where your sweet spot is
Delirani
Del Irani is an award-winning journalist, TV presenter, and dynamic event host known for her engaging presence and exceptional storytelling skills. With a career spanning over two decades, Del has hosted and moderated high-profile events for international media outlets, corporate clients, and global organizations, including the UN. As a former ABC News anchor and BBC World News correspondent, she brings a wealth of experience in delivering compelling narratives, facilitating insightful discussions, and connecting with diverse audiences. Del’s ability to navigate complex topics with clarity and poise makes her the ideal choice for events ranging from corporate conferences and industry panels to gala dinners and award ceremonies.
